Don’t know where to start setting-up your business?
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Develop a 25-word description of your business an eight-year-old can understand. Include key benefits and how what you offer differs from others
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Determine how you will find prospective customers: E-mail lists (listserv’s) – Mailing lists you rent – Meetings they attend – Newsgroups and online forums – Online telephone directories – Other businesses they use – Publications they read – Radio they listen to – Trade shows and conferences – T.V. they watch
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List ways you can reach people. Example: For a publication, you can purchase a classified or display ad, send news releases, pitch a story idea for an article written by you or about you, propose a column, rent a mailing list, have a joint promotion, write letters to the editor
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Pick a business name that people will remember and can easily spell and pronounce
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Pick five marketing methods that are suitable to your business, your budget and your personality. When you test them, measure and compare your results
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and much more!!
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